AUSTRALIAN RETIREMENT TRUST -
LATE TO THE PARTY
This is my alternative to M&C’s Awaken Your Super campaign. Their brief was:
“With the nation facing some of the toughest economic conditions in a generation, it’s no surprise that superannuation is on the back burner for Australians struggling to visualise their retirement in the face of immediate financial headwinds.”
For this campaign, I tried to put current issues into a long-term perspective. While we may not be lucky enough to be there at the right time for Bitcoin, Beanie Babies, or the dot com boom, it’s always the right time to move your super into the right fund.
TV Ad - Late to the Party
Radio Ad - Time Machine
Copywriter: Anton Johansen
Art Director: Anton Johansen