BIG W - BIG ADVENTURES START HERE
Big W’s branding is among my favourite of all the Aussie big box retailers. The prop “Live Big for Less” inspires endless creativity, and has been executed beautifully over the years (Ken Buchan, lookin’ at you!).
In line with that, I propose a print campaign that highlights the significance with which a child treats every day. I wanted to show that, to a kid, a $3 crayon set is more than just a toy. It’s bigger than that.
And that’s why we go to Big W.
Print Ad - Crayola Lisa
Print Ad - Budget Superhero
Print Ad - Dr. Sous-Chef
Catalog Mockup
Catalog Mockup
Catalog Mockup
Copywriter: Anton Johansen
Art Director: Anton Johansen