COMMBANK - LET US HANDLE THE BIG WORDS
These are excerpts from a larger campaign I did for M&C Saatchi’s Open House program (which got me my first interview! yay).
This brief had no prop or insight, only a problem in need of solving:
”44% of Aussies want to turn their hobby into a side hustle. But when it comes to taking the next step,
they often lack the real confidence to make their move.”
This was my first brief that required formal/tabulated research, and my first foray into the practical concerns that copyists at big firms juggle every day.
Not a lot of wiggle room for typical Anton zaniness in a bank ad, but I think we got there in the end.
Copywriter: Anton Johansen
Art Director: Anton Johansen