GRILL’D - EVERYDAY ACTIVISTS
This is an alternative pitch for a campaign that was originally done by The Monkeys.
A lot of brands are trying to save the world, but at Grill’d, there’s no pretentiousness to it.
With that in mind, I wanted to capture the prop (“Where good food meets good deeds) while making some lighthearted pokes at the extreme sides of activism.


Copywriter: Anton Johansen
Art Director: Anton Johansen