It was my first campaign with a creative partner (we were hungry too—we both agonised equally over art and copy) and I think it instills a sense of accessibility to the work, while still feeling undeniably like us.

Our main concern was tapping into the ingenuity present in every DDB/Volks ad. I said to Gene, “In their ads, the world is clean. And precision manufacturing feels obvious, like LEGO pieces coming together. Like a Norm Rockwell painting or something.“

I think we got there in the end.